Ultimate Guide to User flows for exit in UX
Explore the Ultimate Guide to User Flows for Exit in UX. Learn how to design seamless user exits, improve experiences, and boost engagement effectively
Maintain consistency and adhere to standards
Making our project or application user-friendly, self-explanatory, and easy-to-learn UI is maintaining consistency. Try to follow standard design elements that are used in most apps or popular apps. Avoid inconsistent or unique flows for exit points because new users will confused and use modern UI standards, just like placing the logout action button in the user menu.
Use icons and colors properly
Use proper, easy-to-understand icons with peaceful colors so that users can understand the starting point of exit flows. Like standard logout or close icons.
We can also use proper colors to show the danger of specific exit flows.
Don’t complicate the flow
Nowadays so many designers are using long and difficult exit processes to make things painful for customers. This is also a business strategy to keep customers on a service, but it may affect the popularity and reduce the trust of customers in the app or product.
So always design exit flows that are user-friendly and allow customers to leave without any confusion and long process.
Case studies: Good vs. bad exit flows
As we have understood what exit flows are the best way to design exit flows is to make the process easy and understandable by following the points that will reduce the user pain points.
Log out exit flow:
Nowadays so many popular mobile company apps place the logout action under the user menu and also display a clear confirmation message before a customer continues with the logout process. By doing so Customers can easily find the starting point of the logout flow, and it has a friendly, proper confirmation message that highlights the result of logging out.
In other Android apps place the logout action button inside the settings page
Account deletion flow design:
We as users have seen that the Quora website displays the account deletion action under the privacy settings tab.
On the other hand, as we know the LinkedIn website, displays account deletion action under the account preferences tab of the settings page.
Other than the account deletion process, Quora simply asks for password verification for security purposes. LinkedIn becomes personal and shows a customer’s emotions by mentioning that they’ll lose touch with a special corporate network connection if they close their LinkedIn account. With such kind of message, the user thinks once again before deleting the existing account.
LinkedIn Confirmation Message Exit For UX means when deleting a LinkedIn account, a pre-confirmation message is shown.
A well-designed UI implements clear, simple exit flows between modes using standard symbols and keyboard support.
There are so many other common dark patterns in UX.
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How does an exit flow affect your brand?
The way you implement exit flows affects customer productivity and powers up their impression and behavior with the specific exit process. Good exit flows offer better productivity, and customers find the software UI to be more friendly when the flow guides them to reach their goals without wasting their time,e and the whole process would be also easy to learn when the user uses the process first time.
A complicated, improperly designed exit flow, on the other hand, wastes customers’ time and risks generating user frustration.
So, as a designer, we must carefully implement exit flows. To do that properly, understand the psychology behind the exiting process.
We also by own used so many apps in our life span and we also know that customers may experience various emotions during exit flows, such as:
App users will happily exit if they can easily find the logout flow or button, but they may face problems if the logout button is hidden somewhere within the app pages
Disappointed when unsubscribing from a service — Customers may blame a specific product if the product stops or makes the process difficult when the user wants to from the app permanently or temporary basis.
Frustrated when deleting an account
Designers must understand and respect these emotions, guiding customers through exit processes without negatively spoiling the process of exit.
“As humans, we can wait for the completion of a process, such as purchasing a product from an e-commerce website. However, if the time comes to exit the app and the user faces problems or confusion, this may lead to the user not returning to the app in the future. As we know, such a mindset can create a negative impression of the brand.
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Author:-
Kuldeep Singh
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