Why Design Matters
The word ‘Design’ is always misunderstood in art, and even devalued in a so-called “CORE IT” field.
It is usually considered as something that is cosmetic or even optional, whereas coding or development is at the core of things.
To evaluate the importance of Design, let’s take a case for consideration.
How Many people (even those who are from the development field and have an account on FACEBOOK) know, what is the back-end technology used in FACEBOOK? Or is it because of the technology which they have used, people open an account on FACEBOOK? Not even 0.1%, I believe.
Today, Facebook is a billion-dollar business and many years back it even grew in such a manner that giants like Google had to shut their social media products like Orkut.
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This is the success of a good design.
The fundamental difference between art and design is that design is always associated with “usability”.
Everything around us has been designed in a good way. Even from a writing pen to the stairs we use every day has some research behind their development.
E.g. The average height of the stairs is such a way that it should be very convenient for a normal person to climb easily. The length and width of the pen is such that one can carry it in the pocket and comfortably write it.
From the height of the chair, table, and ceiling to the size of a teacup, the material used for a product like shoes, etc, there is some usability research behind it. SevenMentor’s UI and UX training in Pune is a uniquely designed course to give you an overall understanding of design theory.
If you create a website for a business, say e.g. a hotel with the latest technology available at the time, and if it fails to achieve the purpose like, to enhance sales or any kind of promotion for that business, then it’s simply not a good website.
Here design matters.
Design starts with a process of understanding user requirements, like e.g. purpose of the business, who are the people that are going to visit the site or an app/product, what they will be looking into that, what age they might have, what social or economic status they have and so many such factors which influence the final product.
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The good thing is, anybody can be a designer. If you are a user, you can be a designer.
E.g. If you are sitting on an office chair every day for 6+ hours and have some back pain, you definitely have many inputs for how the hand-rest or back-rest of the chair should be, or what material can be more useful, etc.
Let’s take an example of two websites below to understand what role design plays in implementing technology.
One is Sulekha which is a service-based website and the other is Myntra, which is a product-based website.
On sulekha, they have different categories for services, ranging from Home & Office to Events. And in each category, they have around 30 to 40 different services or services providing dealer information.
But when you visit the site, the first thing a user confronts at his/her eye level is the ‘search bar’ where it asks you, “Simply let us know, where you are from and what you are looking for, & we will take you there ( with “Get Experts” red button as ‘call to action).
The other site is Myntra.
Myntra also has a search bar at eye level but they have not highlighted it, and that is on purpose. They want your attention to the big banner with attractive offers, followed by the gallery below.
The gallery has many products randomly displayed in the same row. From lingerie to jewelry, from shoes to razors, etc.
At first glance, one might have an impression that there is no order in displaying the products but the fundamental reason for putting products on random display in galleries is to have an ambiance of a shopping mall on a website. E.g. if you go to a shopping mall like DMart for purchasing something small like a pack of biscuits, but may end-up buying soaps, a t-shirt or a shampoo bottle as there might be a very attractive offer associated with it.
The same logic cannot be applied to the Sulekha website, as people won’t go to a doctor to have medicine as some offer is going on it. If you have any genuine issue, you will seek service in that domain irrespective of any offer.
So the point is, if tomorrow Sulekha’s owners get impressed with the design of the Myntra website and decide to design their own website in the same manner, it may not suit their business model.
Today, this specific need for designing for purpose with a proper process is being recognized in the industry and the demand for UI/UX designers is on the rise.
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The freshers even get a very attractive offers from multinational companies if they have the right skills and acumen for the subject.
Another good factor with design is, you don’t have to be specifically from the ‘Fine-Art’ field to learn design. Rather anyone from any background can come into the design and make a career in IT with a handsome salary opportunity.
The field is growing and has a bright future in the next 10 to 20 years or so.
We, at SevenMentor, teach the complete design process with all the cutting-edge technologies like Figma, Adobe XD etc.
The most important part for placement is having your own portfolio. A portfolio makes all the difference. If a candidate approaches an interview or to a client with a strong portfolio, there are more chances that the meeting is a success.
We at SevenMentor help students design the same.
Author:-
Shishirbindu Buddhisagar
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